Are you on the offense or defense when it comes to your blog?I'll be honest in saying I don't fully understand the question. I assume it's asking if I am more concerned with gathering followers or building content.
While I am putting it out there a little bit, I am currently focusing on content. I have been reviewing books on and off for several years, but this specific blog has just six entries and only one of those is a review. I can't expect anyone to read something that isn't even there!